When most people get into the vape industry, one of the last things they think about is insurance. At first glance, for many, the necessity of vape insurance can seem unimportant. However, as vaping, e-cigarettes and e-liquids are often in legal crosshairs, insurance can protect you and your business in a variety of ways. Many states are challenging vaping in different ways in court, and the last you think you want is to be unprotected should an awful ruling come down.
NC AG Sues JUUL over Marketing to Kids
The North Carolina Attorney General, Josh Stein, recently filed a lawsuit against JUUL Labs, saying that these products have been marketed to “minors and downplayed the dangerous effects of nicotine.” If you did a double take at that, you aren’t alone. After all, JUUL Labs are based in California, while the state of North Carolina makes more tobacco than any other state in the union. Regardless, this suit is going forward. Unfortunately, it’s not the only state where this is occurring. The Attorney General in Massachusetts is “investigating” JUUL, but hasn’t actually filed a suit yet.
What They Want
The actions that the North Carolina AG is asking for are instructive. He wants JUUL to stop “selling any flavors other than tobacco and mint in North Carolina” as well as “sending marketing emails to any minors in the state,” in addition to “advertising e-cigarette products in any way that is intended to or likely to appeal to minors, including youth-oriented social media or influencers.” Of course, the Attorney General does not stop there. He also asks that JUUL cease “sponsoring sports, entertainment, or charity events in North Carolina” and “advertising to any outlet that targets people under 30.”
After JUUL Labs
This lawsuit may just be a “shot across the bow,” something that’s meant to get JUUL to settle with the AG, as opposed to something that the attorney general wants to go forward. However, this lawsuit should probably cause many e-cigarette and e-liquid owners to look at their own wares. In all likelihood, you may “advertise to any outlet that targets people under 30” in addition to “sponsoring any sports, entertainment or charity events” in your area. You may even “advertise e-cigarette products in any way that is intended to or likely to appeal to minors, including youth-oriented social media or influencers,” as if that isn’t unspeakably, hopelessly vague.
Vape Insurance for Vape Professionals
Here at Calco, we provide the highest level of product liability and insurance protection. These lawsuits from people like the North Carolina AG are in their infancy. After their success there will be a legal precedent set which will lay out the road for other plaintiffs to sue. Our insurance can help to protect you and your business. We understand that insurance for your vaping may be a bit confusing at first. However, we’ve helped many to get the insurance they need. For more info, check out our site or call (877) 225-2699.
